Pictures credit: Neale Haynes
London based brand FELDER FELDER, established by sisters Annette and Daniela Felder while studying at Central Saint Martins in 2007, has unveiled its standout piece ahead of their show at London Fashion Week. As their last collection saw jumpsuits and blouses made of recycled glass and CDs and plastic embroidery on outerwear, the twins are supporting sustainable fashion again in their SS17 Collection, particulary affected by documentary 'The True Cost'.
The 2015 documentary directed by Andrew Morgan draws attention to fast fashion and its consequences: while prices have been decreasing, the human and environmental costs have dramatically grown. Exploring social and psychological aspects, including consumerism, the movie features interviews with the world’s leading influencers including Stella McCartney, Livia Firth and Vandana Shiva.
“For us, the sustainable fashion angle is important going forward. In our own lives, we live quite consciously - so we decided it was time to translate that into our brand and try to reduce the wastage that you unfortunately have in fashion.” – Annette Felder
In honour of their 10th anniversary, the two German designers presented their first of their 10-piece collection. The eco-friendly dress is part of a line created with the exclusive use of up-cycled and sustainable fabrics. Inspired and made of the carbon fibre from "BMW i" sustainable vehicle programme, the dress appears like a soft fibre tasseled dress with a strong fringing detailing.