20.02.2017

We're proud to be working with MCM in celebration of MCM’s 40th anniversary. The SS17 capsule collection consists of ready-to-wear and accessories featuring re-imagined MCM bags and fragmented camouflage prints. Watch the presentation of the new collection at London Fashion Week Men's below. 

Inspired by the physics of the environment, the digitally enticing presentation at London Collections Men featured a 360-degree immersive installation that took models and attendees on an uplifting journey through pop-digital weather systems. MCM traversed wind, rain, sun, and various landscapes and cityscapes giving a contemporary twist to the iconic material that has signified luxury travel for four decades.

The collection is available now at MCM and selected retail partners globally.